These activities will help to grow your income and insurance business

Take a hard look at how you’re spending your time. Time is all too limited. It’s important to make sure you are investing your attention and energy in activities that support your agency’s growth over the long term. Your highest priority as a business owner is to remain in good financial standing — and that means making a strong profit. GROW YOUR INCOME AND INSURANCE BUSINESS

Growing a successful agency isn’t always easy in today’s world. While you likely created a business plan when you first launched your insurance agency, you might not have looked at it recently.

As the insurance industry grows increasingly competitive, your agency needs to remain flexible and adaptable to succeed.

The top four activities that will help to grow your income are prospecting new clients, closing new accounts, and servicing existing accounts.

Set Clear Goals and Assess Progress

Put this strategy into action by keeping track of how you spend your time for one week.

When you’re busy managing the day-to-day needs of your agency, it can be easy to lose sight of the process you have, or have not, made toward your income targets. Setting clear, measurable goals gives you an easy way to see if you’re on track or if you need to adjust your strategy.

Put this strategy into action by ditching yearly planning for shorter time spans. By remaining realistic and flexible, you can set your agency up for success. If you’re a long-term planner, setting goals that are one to five years in the future may be inspirational and useful. However, if you struggle to think that far ahead, considering creating quarterly plans that you review every month or every week.

You can create focused plans around your actions as well. Experienced salespeople know that hitting your sales targets and income goals is generally a numbers game. This is particularly true when your agency is relatively new and doesn’t yet have a strong book of business.

While you can’t control whether or not a prospect signs up with you, you can control the number of emails you send out and the amount of community networking events you attend.

Set clear goals for each quarter to make it easier to assess your progress. You should also set up short-, mid- and long-term goals for the current year and beyond. Think of these goals as building blocks: aim high but remain realistic.

Most Important for Success Business, Social Media and own website

If you haven’t tapped into social media channels yet, you’re missing out on one of the most efficient ways to market yourself and your insurance business.

Do you already have a Facebook account? Great start! What about Twitter, Google+ and LinkedIn? Once you’ve established yourself in the social media universe, it’s all about how you use the channels to get the most from your online presence.

Make the internet work for you… you are able to do this for long-term business and success in worldwide.

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For insurance branding videos you can see demo insurance videos from DS Branding Blog visit www.dsbranding.in/blog The goal of your social media marketing should be to nurture a community, not to push a hard sell. It’s called social media for a reason, so use it to interact and build relationships.

Show your insurance expertise, but be sure to balance out your social media strategy with other posts that reflect your personality and are truly interesting to you. Being inspirational, informative, and helpful to your audience establishes a good rapport. This can have lasting effects and lead others to look to you in the future for advice and guidance.

Let others know you’re socially active.

Don’t wait for your clients to find you. Now that your profiles on several social media networks are up and running, it’s time to promote them. (Just don’t be heavy-handed.) Select the channels you’re most active on and include their icons prominently on your website, as well as in your email signature.

You can also bring it up in conversation; let clients and potential clients know they can find you on specific social media channels and politely ask them to connect and share. (This might be difficult, but it’s worth it since 84 percent of consumers trust their friends and family for recommendations.)

GROW YOUR INCOME AND INSURANCE BUSINESS

Invest in Professional Sales Training

Becoming a successful insurance agent requires that you embrace your role as a salesperson. A good salesperson is one that can become a trusted advisor and one that provides information that allows clients to make educated decisions.

Put this strategy into action by taking advantage of sales training opportunities in your community or through industry associations.

Also, learn how to address typical objections. Take the time to think through how you will handle client objections so that you aren’t left fumbling through a sales conversation that was going well.

Common objections may include, “I’m happy with who I work with now,” or “Why is your quote so much higher than others?” or “I am just beginning my research.” Have responses ready to these common objections so that your conversation can continue further.

Focus on fully implementing one strategy to get the most out of your investment and make 2018 a year of growth.